Unlock Life’s Ultimate Secret: Simon Sinek’s 7 Surprising Steps to Discover Your “Why”
You start with the Why at the core (the purpose that sparks everything), move outward to the How (the unique approaches or processes you use), and finish with the What (the actual products, services, or tasks).
If you’ve ever found yourself rattling off what you do without getting to why it matters, Sinek’s model offers a necessary wake-up call.
In Start with Why, Sinek emphasizes, “People don’t buy what you do; they buy why you do it.”
It’s a reminder that whether you’re building a personal brand or trying to rally a team around a vision, the deeper motive has to shine through.