Unlock Life’s Ultimate Secret: Simon Sinek’s 7 Surprising Steps to Discover Your “Why”
A straightforward approach is using a simple format such as, “To ___ so that ___.”
This structure keeps you focused on both the action you take (the how or what) and the ultimate impact you hope to achieve (the why).
For instance, one of my clients landed on, “To help small businesses find their voice so that they can create meaningful connections with their customers.”
Sinek has also said, “When we are clear about our ‘why,’ everything falls into place.”
The key is authenticity. If you find yourself using corporate jargon or fancy buzzwords you’d never utter in real life, pare it back until it rings true.
