Unlock the Freelancer’s Secret Formula: 14 Personal Branding Hacks They Don’t Tell You!
Keith Shields, Design
11. Create Case Studies
“Case studies are a good way to show how you go above an beyond. For example, if you’re a writer, instead of simply showcasing your articles, push it the extra mile by having case studies that show how your articles helped a client increase SEO traffic by 20 percent. This is a much more powerful value proposition that will entice people to hire you.”
12. Ask Clients to Leave Reviews
“Cultivating reviews from your clients is an amazing way to help build your personal brand. I find that reviews are the most persuasive form of social proof and close sales without the need for references. Ask current clients to leave reviews on your personal site, third-party sites like Yelp and Google Business, and any platform you use to find clients.”
