Unlock the Future: 11 Surprising Ways VR/AR Can Transform Your Brand Beyond Imagination
5. Don’t Use It Just to Use It
“I’ve seen it used in so many wrong ways, I’m wondering if it is actually beneficial for personal branding. So many run with any trend and don’t really study it first to see if it fits what they are trying to accomplish. Understand what it does first or there won’t be any positive high-impact results.”
Murray Newlands, Sighted
6. Find a Problem, and Solve It
“VR and AR are, ostensibly, new technology. With infancy come problems that need solutions. In order to truly impact the VR and AR landscapes, find a way to solve common problems. The paperclip is a simple tool, but it’s become ubiquitous because of its ability to solve an issue almost everyone encounters; so create the virtual, or augmented, paperclip. ”
