Unlock the Future of Learning: Discover the 17 Online Course Platforms Set to Dominate 2025
Email marketing
Email marketing offers one of the best ROIs (return on investment) of any marketing channel. It works like this.
First, you build your mailing list by encouraging people to opt-in. One way to do this is to set up a landing page offering a free incentive (lead magnet) to users who subscribe, such as a free short course or digital download, and then drive targeted traffic to that page.
Once you’ve grown your mailing list, you start emailing your subscribers with lead nurturing emails that get them more interested in your online course and usher them down your sales funnel.
