Unlock the Future of Learning: Discover the 17 Online Course Platforms Set to Dominate 2025
For example, let’s say you’re selling a photography course. You could write blog posts on related sub-topics, like ‘photography lighting tips’. If you manage to rank in the top spot for that keyword, you can bet that a lot of the internet users that search for it will click on your blog post, thus driving organic traffic to your site.
You can then convert these site visitors to leads and customers by encouraging them to opt-in to your mailing list, etc.
If you plan on using SEO as a key marketing channel, make sure you choose a platform with blogging functionality. You should also make sure you choose a platform that loads quickly and offers customizable SEO metadata.
