“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
Source: Statista5
14. TikTok converted 43.8% of US-based users into customers in 2024
eMarketer keeps track of and creates multiple forecasts for social commerce, including how many users on each social media platform will convert into customers.
They discovered that the amount of TikTok users based in the United States who made a purchase from TikTok Shop increased from 34.4% in 2023 to 43.8% in 2024.
This is thanks to the release of TikTok Shop in the United States.
This number is set to remain steady over the next few years, only increasing to 46.1% by 2028.
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