“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
- Instagram – 16.2% of social media users shop on this platform two to three times a month
- TikTok – 15.9%
- Facebook – 13.1%
- Pinterest – 11.7%
Instagram also won the once a month category at 23.4%:
- Instagram – 23.4% of social media users shop on this platform once a month
- TikTok – 23.1%
- Pinterest – 21.5%
- Facebook – 19.9%
Facebook and Pinterest only won the category that represented the lowest shopping frequency, less than once a month:
- Facebook – 62.7% of social media users shop on this platform infrequently throughout the year
- Pinterest – 58.3%
- Instagram – 52.2%
- TikTok – 50.3%
Source: eMarketer1
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