“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
Statistics about online shoppers
16. 59% of global consumers have made purchases on social media
According to a survey conducted by Salesforce and reported by eMarketer, 59% of consumers around the world have used social media to make at least one purchase.
This puts it ahead of messaging apps, voice assistants, livestreams and any sale that requires chat, including chatbots and instant messaging:
- Social media – 59% of consumers around the world have used this channel to make purchases
- Messaging app – 36%
- Voice assistants – 24%
- Livestream video – 21%
- Chat – 20%
Source: eMarketer2
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