“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
17. 50% of global consumers have used social media to discover products
According to a survey conducted by Salesforce and reported by eMarketer, 50% of consumers around the world have used social media for product discovery.
This makes social media more popular for discovering products than messaging apps, livestreams and chat.
“Influencers” was added as its own category in the survey, but it’s important to remember that a lot of product discovery on social media happens because of influencer marketing.
