“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
Source: eMarketer1
19. 23.1% of US-based shoppers aged 25 to 34 have made at least one purchase via social media
This is an older statistic that dates back to September 2023, which is around the same time TikTok Shop was made available in the United States.
This means it’s very likely these numbers are much larger now.
However, they demonstrate how influential social commerce is among prime advertising age groups:
- 14 to 17 – 7.5% of US-based consumers in this age group have made purchases via social media channels
- 18 to 24 – 16.8%
- 25 to 34 – 23.1%
- 35 to 44 – 19.1%
- 45 to 54 – 13.5%
- 55 to 64 – 10.4%
- 65+ – 9.6%
Source: eMarketer2
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