“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
In the survey, consumers in the United States were asked about the product categories they bought from on social media in 2023.
The majority said they primarily purchased goods from the apparel product category.
Here are other product categories consumers purchased from:
- Apparel – 25.6% of consumers in the United States bought products in this category on social media
- Beauty – 19.4%
- Home – 13.5%
- Tech – 8.3%
- Food and beverages – 6.2%
Source: Statista7
22. 78% of global consumers are concerned about not receiving refunds when buying on social media
According to survey results reported by Statista, 41% of consumers around the world are worried their purchases will not be protected when they buy products directly on social media.
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