“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
23. 42.3% of consumers in the United States are interested in buying luxury goods on social media
eMarketer teamed up with Bizrate to ask US-based consumers about their shopping habits when it comes to luxury goods.
They discovered that the majority of consumers, or 42.3%, are interested in buying these types of goods on social media:
- Social commerce – 42.3% of consumers in the United States have or are interested in buying luxury products from this sales channel
- Virtual stores – 27.3%
- Livestream shopping – 23.4%
- GenAI-powered virtual personal shopping assistant/chatbot – 17.8%
- AR/VR shopping tool – 16.8%
- Digital clienteling session – 16.6%
- Virtual goods* – 10.4%
- Cryptocurrency payments – 7.4%
NFTs, skins for digital avatars in video games, and digital versions of real-world products.
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