“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
Source: eMarketer3
24. 57.4% of consumers aged 18 to 34 prefer to buy luxury goods through social commerce
eMarketer and Bizrate’s survey divided its respondents into four age groups.
They discovered that social commerce was most popular among younger consumers when it came to buying luxury goods:
- 18 to 34 – 57.4% of consumers in this age group use social commerce to buy luxury goods
- 35 to 54 – 43.0%
- 55 to 64 – 35.3%
- 65+ – 31.5%
Source: eMarketer3
Live shopping statistics
25. 21% of global consumers buy products from livestreams
A survey conducted by Salesforce and reported by eMarketer revealed that 21% of consumers around the world buy products they discovered on livestreams.
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