“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
59% buy products from social media in general, and it’s very likely livestreams hosted on social media are included in this figure.
36% buy products on messaging apps while 24% use voice assistants.
20% buy products through live chat channels, chatbots and instant messaging apps.
Source: eMarketer2
26. 11% of global consumers discover products through livestreams
According to a survey conducted by Salesforce and reported by eMarketer, 11% of consumers discover products through livestreams.
To be fair, the study stated 50% of consumers use social media to discover products while 22% use influencers.
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