“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
This is how this figure compares to other markets in the world:
Share of social commerce sales out of all ecommerce sales:
| 2018 | 2023 | 2028 | |
| China | 13.2% | 46.6% | 54.7% |
| India | 4.6% | 15.3% | 23.4% |
| United States | 3.3% | 8.3% | 9.2% |
| Brazil | 2.2% | 7.1% | 9.2% |
| Germany | 1.9% | 5.0% | 5.9% |
| Indonesia | N/A | 3.6% | 5.0% |
| Japan | 1.9% | 4.5% | 4.8% |
| Russia | 0.5% | 1.9% | 2.5% |
Source: Statista3
6. The number of social commerce buyers in the United States surpassed 100 million in 2024
According to eMarketer’s data on social commerce in the United States, the number of social media users who shop on social media platforms reached 100.7 million in 2024.
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