“Unlock the Future of Shopping: 29 Jaw-Dropping Social Commerce Stats That Will Transform Your Business by 2025!”
The site’s data says this figure represents 45.8% of all social media users in the United States.

There will be 116.9 million social commerce buyers in the United States by 2028, which will represent 49.5% of social media users in the United States.
Source: eMarketer1
7. Social commerce sales increased by 26% in 2024
eMarketer’s data on social commerce states that social commerce sales increased by 26% in the United States thanks to the emergence of TikTok Shop.
After the initial surge wears off, social commerce sales will have only increased by 19.5% in 2025, 18% in 2026, 16.7% in 2027 and 16.5% in 2028.
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