Unlock the Hidden Book Marketing Secrets That International Bestseller Gary Sturgis Swears By!

The secret to my success is pretty simple. It came from consistently serving readers long before I ever asked them to buy my book.

Here are ten lessons I’ve learned along the way:

1. Build Relationships Before You Need Them
   Don’t wait until your book launches to find an audience. Spend time connecting with readers months, or even years, before publication. You can do that by building a strong social media following long before your book is released.
2. Give More Than You Ask
   For every promotional post, share multiple pieces of helpful, meaningful content. Readers support authors who’ve already provided value. If you’ve already given them something, they’ll be more likely to look forward to reading your book.
3. Be Consistent
   A small effort every day beats a large effort once a month. Consistency builds trust, and over time, it increases your visibility as an author.
4. Focus on One Platform First
   Many authors spread themselves too thin. Master one platform and focus on that before trying to be everywhere.
5. Tell Stories, Not Sales Pitches
   People connect with stories. They avoid advertisements. Share experiences, lessons, and personal insights rather than constant “buy my book” messages.
6. Grow an Email List
   Social media platforms change constantly. Your email list is one of the few audiences you truly own. They’re also your most loyal readers. Getting a personal email from you means a lot, and adding a link to your book in each newsletter/email helps them find it.
7. Ask for Book Reviews
   Many readers are happy to leave reviews if you just ask. Reviews provide social proof, and help future readers feel confident about purchasing your book.
8. Stay Visible After Launch Day
   Most authors market intensely for a week and then stop. Real momentum often comes from continued promotion months or even years later.
9. Be Authentic
   Readers can spot insincerity instantly. Don’t try to sound like another author. Let your own voice and personality shine through.
10. Remember Why You Wrote the Book
    Marketing works best when it comes from a genuine desire to help, entertain, educate, or inspire readers. Focus on serving people rather than selling to them.

My books have reached readers in countries all over the world, but the foundation has always been the same. I show up, provide value, build trust, and I’m really patient.

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