Unlock the Hidden Branding Secrets Behind the World’s Most Influential Companies—Are You Ready to Transform Your Business?
2) Consistency is key
Reflecting on my own journey, I’ve learned firsthand the power of consistency in branding. When I first started building my personal brand, I struggled with trying to wear too many hats.
One day, I’d be the enthusiastic tech enthusiast. The next, the solemn philosophy buff. While both were facets of my personality, this inconsistency was confusing to my audience.
But then I looked at companies like Coca-Cola. For decades, they’ve remained consistent with their brand image – happiness and refreshment. Regardless of where you are in the world, you know what to expect when you see that familiar logo.
