Unlock the Hidden Formula That Turns Ordinary Effort into Extraordinary Success
When TJ Walker’s book came out, TJ Walker’s Secret to Fullproof Presentations (Greenleaf Book Group Press, 2009), he wanted to do more to promote it. He set a goal to conduct a record number of talk show interviews in a 24-hour period. With massive behind-the-scenes organization culminating in the daylong event, he succeeded in getting 112 talk show interviews scheduled. It literally qualified him for the Guinness Book of Records, which brought another wave of publicity. He said it was physically grueling to stay awake for 24 hours, but his book ended up at number one on the bestseller lists for USA Today, Businessweek, and the Wall Street Journal.
