Unlock the Hidden Power of Meta Descriptions: The Secret Weapon to Skyrocket Your Website Traffic
- Navigational intent means the user is looking for a specific website or page.
- Informational intent applies when someone seeks an answer to a question or wants to learn more about a topic.
- Commercial intent involves researching products or services before making a decision.
- Transactional intent indicates the user is ready to buy a product or service.
When writing meta descriptions, ask yourself what someone looking for that specific page is trying to do, and promise them that the page will provide precisely what they are looking for.