Unlock the Hidden Power of Meta Descriptions: The Secret Weapon to Skyrocket Your Website Traffic
What happens if pages are missing meta descriptions?
If a page is missing a meta description, the short answer is that nothing bad is likely to happen. But the long answer is a bit more nuanced. Meta descriptions can influence click-through rates, so leaving them out means missing an opportunity to shape how your content appears in search results.
If the meta description tag is missing, then Google will use other text from the page to generate its own snippet. Some people prefer to let Google handle meta descriptions instead of writing one manually. In fact, former Googler Matt Cutts once said he doesn’t include meta descriptions on all of his blog posts:
