Unlock the Hidden Power of Schema Markup on Your WordPress Site – What You’re Missing Could Skyrocket Your SEO!
For example, one study found that 58% of search engine users clicked on results enhanced with rich results while only 41% of users clicked on regular (non-rich) results.
This makes sense as rich results not only stand out but they also provide search engine users with more information when deciding which result to click on.
For example, if a user is searching for a recipe, seeing the cooking time and user rating displayed in the SERPs demonstrates that the content is informative and whether or not it meets their requirements.