Unlock the Hidden Power of Your Name: The 2025 Strategy That Could Change Everything
AI has accelerated this trend. A 2025 report by TRM Labs showed AI-enabled fraud increasing 456 % year-over-year as scammers exploited generative-AI tools to create fake identities. This reality has pushed professionals to treat their names as personal IP assets that require legal and strategic protection.
Entrepreneurs, consultants, and creatives are licensing their names and likenesses in partnerships and products. Managing your name with the same discipline you’d apply to a business ensures longevity and resilience.
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