Unlock the Hidden Secret to Defining a Personal Brand Niche That Sets You Apart Instantly
Blair Williams, MemberPress
5. Focus on Your Initial Purpose
“Every company in a crowded market sets out with a plan to blow away the competition. Whether it’s alleviating pain points in existing alternatives, simplifying complicated features or adding missing options, there is always a reason for a beginning. Focus on your initial purpose to define what is unique about your brand.”
Stephanie Wells, Formidable Forms
6. Go After a Sub-Niche
“The secret to effective niche marketing is to be one step ahead of the competition. This means that you need to find a niche inside your chosen niche and appeal to that demographic. If your chosen niche is vegetarian recipes, for example, then focus on the sub-niche of vegetarian potato recipes. Once you’ve dominated that sphere, you can effectively branch out into other sub-niches and grow.”
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