Unlock the Hidden Secrets Behind a Smooth and Successful Brand Transformation in 11 Essential Steps
Ali Mahvan, Sharebert
8. Clearly Communicate the Benefits of the Rebrand to Existing Customers
“Slack just did this and it was confusing. Their logo was well known. Now, trying to find their new logo on mobile and desktop is a pain point. Their messaging has changed to collaboration, so a hashtag doesn’t make sense, but it was disruptive and not communicated. Make sure you have a good reason to rebrand, and that the reason and its benefits are clearly communicated to existing customers.”
Kerry Guard, MKG Marketing
