Unlock the Hidden Secrets Behind Explosive, Long-Term Blog Traffic Growth You Never Knew Existed
16. Add schema markup
Schema markup is a type of structured data that helps search engines and AI tools better understand your content.
Aside from boosting crawlability, it also enhances how your blog posts appear in the SERPs, which can lead to higher click-through rates and more long-term traffic.
When you add schema, you make your posts eligible for ‘rich results’. Think star ratings, FAQs, and snippets. These stand out in the SERPs, making users more likely to click through to your post.
Schema is also becoming increasingly important for AI optimization. As large language models (LLMs) like ChatGPT and Google’s AI Overviews scan the web for content to surface in their answers to prompts, structured data helps them parse and understand your posts more accurately.
