Unlock the Hidden Secrets Behind Your Sluggish WordPress Site—And Speed It Up Instantly!
The costs of slow-loading websites
Here are some of the issues that slow site speed can cause:
- Increased visitor abandonment rates: Studies show that over half of mobile users will abandon sites that take more than three seconds to load.
- Poor search engine rankings: Speed has long been a ranking signal used by Google to determine where to display sites in their search engine results. According to Google documentation, the main content of a page should load in under 2.5 seconds.
- Lower conversion rates: Google reports that each one-second delay in load time causes retail conversions to fall by 20%.
- Bad user experience: Even if the speed of your site isn’t slow enough to cause visitors to leave, it can still deliver a poor user experience, harming engagement, your brand perception, and the likelihood of a return visit.
With the cost of slow load times being so high, testing the speed of your website and then taking action to improve its performance is highly recommended.
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