Unlock the Hidden Secrets to Building an Unbreakable Social Media Community Around Your Blog
There are a few different ways you can determine which social media platforms your readers use:
- Your web analytics. View your traffic sources to see which platforms you receive referrals from.
- Your mentions. Search for your brand on various platforms to see if your audience has talked about you there.
- Your audience. Poll your audience to see which platforms they use.
- Your niche. Search for topics related to your niche on various platforms. Take note of ones that have a lot of content versus ones that have very little.*
*This one’s a little tricky. Just because a social media platform doesn’t have a lot of content for your niche doesn’t necessarily mean no one on that platform is into it. Pay attention to the number of views, likes and shares this content gets instead. The higher the number of views and engagements content related to your niche gets on a certain platform, the more members of your audience are on that platform.
