“Unlock the Secret Analytics: Mastering WordPress with Google Insights”
3. Inform your SEO strategy
If you’re working to improve your site’s search result rankings, Google Analytics (especially the Search Console report) can provide valuable data to inform your strategy.
You can monitor which keywords you rank for, click-through rates from Google search results, and how your ranking changes over time.
These insights can fuel your search engine optimization strategy to include more of the right keywords in the right places. Combining these SEO insights with the engagement metrics (also present in GA4) allows you to strategically make changes to ensure people stay on your site longer.
