“Unlock the Secret Analytics: Mastering WordPress with Google Insights”

If you have a website on WordPress.com, you don’t need to use a plugin or code to integrate Google Analytics. Sites on our Premium, Business, Commerce, or legacy Pro plans can use the pre-installed Jetpack plugin to easily connect your site to your Google Analytics account:

1. Go to your WordPress.com dashboard.
2. Navigate to Tools → Marketing (or Jetpack → Settings if using WP Admin).
3. Select the Traffic tab.
4. Find the Google section and enter your Measurement ID in the “Google Analytics Measurement ID” box.
5. Click “Save settings.”

After following one of the three methods outlined above, Google Analytics will start capturing your website data in 48–72 hours.

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