“Unlock the Secret Analytics: Mastering WordPress with Google Insights”
How to use Google Analytics to improve your site performance
While Google Analytics has plenty of information and data for site owners, it’s only valuable if you know how to use it. Here are three use cases to make sense of the data you see in Google Analytics now that it’s connected to your WordPress site:
1. Analyze the behavior of your website visitors
Google Analytics tracks how your website visitors interact with your content. You can see:
- Clicks
- Page views
- Bounce rate
- Average engagement time
You’ll find this data under the Reports section in Google Analytics. If you open the “Life cycle” collection, you can dig into the Engagement reports, including the Pages and screens report, which summarizes content views and how long users stay:
