“Unlock the Secret Analytics: Mastering WordPress with Google Insights”
In Google Analytics’s “User attributes” section, you can monitor the demographic details of your website visitors: location, gender, interests, and age.
If you want to dive deeper, go to the Audiences section. It will show you the nitty-gritty details, such as the demographic information about your customers with high purchase activity, people with abandoned carts, and engaged visitors.
These insights are especially valuable if you run a business using your website. For example, if you notice that most of the audience in your abandoned cart is on a mobile device, it might be a signal to make your design more mobile-friendly.
