Unlock the Secret Branding Errors You Didn’t Know Were Costing You Big—And How to Fix Them Now!
Adrien Schmidt, Bouquet.ai
4. Being Inauthentic
“You can’t be everything to everyone when building a personal brand. To be memorable and build a following, who you are on the inside should match what people see on the outside — not a version of who you think will be most marketable. While your authentic self may not appeal to everyone, those to whom it does appeal will be engaged and genuine in their interest.”
Lindsey Groepper, BLASTmedia
5. Using an Alias
“I can’t believe the number of people who don’t add their real, full name to their Instagram profile. So many people are seeing your content and forgetting who that username belongs to and are far more likely to unfollow you. Just add your real name. You can always create an alter ego profile for following embarrassing accounts.”
