If you’re a freelancer or solopreneur, odds are you’ve been told to sprinkle freebies, lead magnets, and opt-in offers like confetti on your website. But here’s a juicier nugget for you: what if I told you that the most enticing offers often have little to do with the actual content you’re peddling? Yep, that’s right! The treasure doesn’t always lie in what you create, but rather how you present it. In a saturated market where everyone seems to be peddling their version of the shiny new eBook, how do you craft something that doesn’t just blend into the background? It’s a question worth pondering, especially if standing out feels daunting. Let’s dive into the crux of creating irresistible offers that truly resonate with your audience. Ready? Let’s get writing! LEARN MORE
Word Wise: Practical Writing Tips for Freelancers and Solopreneurs (TK-11/11/24, 3 PM)
Surprise! The most successful offers don’t focus on your content
If you’re a small biz or freelancer, you’re expected to offer a freebie on your website or blog. It’s standard operating procedure. But a lead magnet is not the unique temptation for readers that it once was.
You may call it a complimentary resource, opt-in offer, or free download. Regardless, It’s an incentive that you give to readers and potential clients in exchange for their email address (or other contact info) and permission to send information — a checklist, cheat sheet, workbook, video, short eBook, infographic, or planner, for instance. You offer a lead magnet to grow your audience, whether it’s to add names to your mailing list or generate leads.
It is a particularly crucial piece of your marketing puzzle, especially if you’re a freelancer or solopreneur. Your freebie is one of the key ways you build your list and build your reach.
But since everyone creates a lead magnet and offers one on their website or blog, can yours stand out so readers actually want to opt in?
