Unlock the Secret Facebook Tricks That Instantly Skyrocket Your Engagement!
Here are the formulas for each:
- engagement rate = ( content interactions / views ) x 100
- engagement rate = ( content interactions / followers ) x 100
Note: You can save some time and use one of these social analytics tools instead.
How to do the math
- Enter the number of content interactions you had into a calculator.
- Hit the divide button.
- Enter the number of views you had.
- Hit equals.
- Hit the multiply button.
- Enter 100.
- Hit equals. This is your engagement rate.
It’s the same for Formula 2. All you need to do is replace “number of views” in Step 3 with “number of followers.”
