“Unlock the Secret Formula: 5 Surprising Strategies Freelancers Use to Skyrocket Their Brand Equity!”
Brand equity is a concept we typically associate with big brands; it’s the value that derives from a consumer’s perception of a brand. What defines brand equity is recognizability and perceived quality that comes from brand awareness and reputation. It’s why we buy a name brand like Nike or Apple versus a generic or off-brand product.
Brand equity as a freelancer
Like big companies, freelancers can build brand equity to become recognizable in their industry, field, or niche. Building brand equity can help freelancers become thought leaders, land new clients, and create new business opportunities. There are many ways to do it, but here are five ways to start building brand equity as a freelancer.
