“Unlock the Secret Formula: 5 Surprising Strategies Freelancers Use to Skyrocket Their Brand Equity!”
Post valuable content
Content is one of the best ways to establish expertise in your industry or niche. Creating content helps you show your interests, authority, and unique perspective. This can help you build your audience, land more work, and open up more opportunities for your freelance business.
Your content doesn’t have to be clicked on or engaged with to resonate; most content is “zero-click,” meaning that the content provides a standalone insight that is easily consumed in your feed without clicking further into it to find value in it. Creating zero-click content means optimizing for impressions rather than clicks by dishing out the juiciest information upfront. You earn more engagements, so the algorithm rewards your posts and puts you in front of more people. The end goal is to be memorable so your audience remembers you, seeks you out, and clicks on your profile to find your call to action.
