“Unlock the Secret Formula: 5 Surprising Strategies Freelancers Use to Skyrocket Their Brand Equity!”

Pick a channel and a format, and start posting about what you know about, what intrigues you, and what your audience cares about. If you’re a writer, opt for channels like X (Twitter), LinkedIn, and Medium. If you are into video, maybe opt for short-form videos on TikTok, Instagram Reels, and YouTube Shorts. If you like audio, maybe opt for a podcast. The more personal and unique your content, the more memorable it is for your audience.

Create an owned media channel

If you want to build an audience, consider looking beyond social media platforms. Social media is “rented” space, meaning you don’t have as much control over your audience and the platform, especially as algorithms and policies change. On social media, while you might have a large following, it’s probably not a highly engaged one. Enter owned media channels.

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