“Unlock the Secret Formula: 5 Surprising Strategies Freelancers Use to Skyrocket Their Brand Equity!”
These are your podcasts, YouTube channels, newsletters, and blogs. With owned media channels, you can build and sustain an audience you “own.” You can build a relationship with a more engaged audience by offering them valuable content. These will also be your first customers when you launch a new offer, such as a product or course.
Take the plunge and start a newsletter, podcast, blog, or any other channel where you can build and sustain an audience. You can tie the topic to your work or offer, or it can be around something you are passionate about or have expertise in. The more unique your perspective, the greater its impact on your audience.
