“Unlock the Secret Formula: 5 Surprising Strategies Freelancers Use to Skyrocket Their Brand Equity!”
Share your voice
People won’t know who you are if you don’t put yourself out there. To build brand equity, you must get your name in as many places as possible and show your expertise. The best way to do this is to lend your voice by:
- Teaching workshops or webinars
- Speaking at conferences or on panels
- Answering HARO requests
- Participating in Slack or other membership communities
- Posting on social media
- Guest contributing to a blog
- Being a guest on a podcast
- Collaborating with another freelancer
Each opportunity is a chance for you to get in front of people—in person or online—and position yourself as an expert. Additionally, these methods give you more ways for people to find you, connect with you, follow you, and, in some cases, hire you.
