“Unlock the Secret Formula: 5 Surprising Strategies Freelancers Use to Skyrocket Their Brand Equity!”
Build relationships
The fastest way to build brand equity is getting people to talk about you. The way to do that is to build a network of professionals who know you and want to advocate for you. These can be your clients, peers in your industry, and other freelancers.
By building relationships, you’re developing a fan club of people who will gas you up, refer you for work, sign up for your newsletter, and buy your products. These people can provide social proof or a testament to your expertise and what it’s like working with you. And in most cases, you’ll win the work because of the relationship you’ve built.