“Unlock the Secret Formula: 5 Surprising Strategies Freelancers Use to Skyrocket Their Brand Equity!”
When you build a positive reputation and image in people’s minds, you become the go-to for whatever you sell. This helps you create more opportunities that can help you grow your freelance business.
No matter the method you choose—pitching yourself for podcasts, posting on social, building one-to-one relationships—do it consistently. Building your brand equity is a long game, but the seeds you sow today will bloom into more opportunities down the road.
Whether you’re a 20-year vet or just starting, it’s not too late to build brand equity for yourself as a freelancer. All it takes is small, consistent actions that add up to significant results. It won’t happen overnight, but the next time you google yourself, you might be surprised how much brand equity you’ve built.