Unlock the Secret Formula: 9 Surprising Social Platforms That Could Skyrocket Your Brand’s Success
“The golden rule of social media is to meet your customers where they are. Talk to past, current and potential customers to see how they use social media, and then build a customer persona. We have found our customer persona uses Twitter to make purchasing decisions, while our employee persona uses Facebook more when accessing potential employers. This allows us to easily adjust content for the audience.”
Christopher Swenor, East Coast Product
3. Use Embedded Social Buttons
“We ask our customers where they like to visit and get information. Also, we have social buttons embedded on our site, and can track who clicks on which button. Then we compile that information and understand where they are going and why. That becomes our focus.”
