Unlock the Secret Formula Behind Product Descriptions That Sell Themselves Instantly
How Do You Shift From Features to User Benefits?
You must apply the “so what” grammatical test to every feature you list. Connect the feature to a direct benefit using subordinating conjunctions like “because” or “so that.” If a keychain is made of zinc alloy, the benefit is that it will not rust or break on the key ring.
How Should You Highlight Expected User Outcomes?
Encourage the use of the future tense and vivid descriptive language to paint a picture for the buyer. Tell them what the product will do for them. Phrases like “You will experience” or “Your brand will stand out” project a positive future state that the product enables.
