Unlock the Secret Formula Behind Social Media Captions That Drive Massive Conversions!
Engagement rates were highest for carousel posts. Specifically, carousel posts whose captions were no more than 30 words had an average engagement rate of 0.84%.
Here’s how the average engagement rate for carousel posts differed based on the word count for each post’s caption:
- 0 to 30 words – Instagram carousel posts with captions of this length received an average engagement rate of 0.84%
- 30 to 60 – 0.73%
- 60 to 90 – 0.50%
- 90+ – 0.30%
This is surprising given that the average caption length on social media is 404 characters.
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