Unlock the Secret Formula Behind Social Media Captions That Drive Massive Conversions!
In fact, the average caption length in the year this second study was conducted by Fohr decreased by 7%. Specifically, caption lengths went from 434 characters each to 404.
So, if your captions contain a few hundred words each, you’ll be on par with the rest of social media.
However, if you cut back on word count and create simpler captions, your posts may receive higher engagements.
Should you use a call to action in your caption?
You don’t necessarily need to use a call to action (CTA) in your caption, but it definitely doesn’t hurt when you’re trying to promote something or need your viewers to take a specific action.
