Unlock the Secret Formula Social Media Gurus Use to Skyrocket Engagement and Growth
The first third: promotion
Like I said, promotional content is content you publish to promote your products or your brand.
I’m not going to say it’s content you publish to promote your latest blog posts because brands and bloggers that focus on creating blog content need to understand that social media does not serve as a promotional channel for your blog.
It should serve as a promotional channel for your brand.
This means you need to focus on creating original content for social media and less on creating a feed that’s filled with link posts and content that hides important facts behind a “find out more in the link in our bio” message.
