Unlock the Secret Formula to Building a Stunning Portfolio Website in Just Three Easy Steps!
Here are five easy ways to make the most of your portfolio website:
- Add your portfolio site to your email signature: This way, everyone you communicate with can see and access the link. Over time, your email signature will make it easy for people to remember who you are and where they can learn more about you.
- Optimize your site for user experience: Make your website visually clean, easy to navigate, and mobile-friendly. Think from a client’s perspective and add relevant call-to-action buttons to make it easy for people to find what they need.
- Use SEO best practices: It’s ideal to rank in search terms that relate to your field and expertise. Write meta descriptions with relevant keywords, add alt text to images, and compress images for faster loading times. Learn more about WordPress SEO to make your portfolio site rank in search results.
- Share your portfolio website wherever relevant: The best way to make your portfolio more visible is to market it wherever appropriate. If you practice email marketing, add it to your newsletters. If you use a marketplace to find clients, add your portfolio site to your profile. If you have an about section on your client’s website, ask them to add your website there. Share it when you’re networking professionally or asking for referrals, too.
- Monitor website visits: Use Jetpack Stats to track site visitors (which is included with every WordPress.com website). For deeper website analysis, you can also set up Google Analytics. Use data to refine your website and identify areas for improvement.
Now that you’ve learned how to create, use, and promote your portfolio site, let’s understand how to transform it from good to great.
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