Unlock the Secret Formula to Building a Stunning Portfolio Website in Just Three Easy Steps!

Adding a brief context with your projects can help clients understand your work beyond the finished product — they’ll also see how you solve problems and the range of work you’ve done.

2. Be specific about the kind of work/clients you want to attract

The goal of your portfolio website isn’t just to attract clients, it’s to attract the right kind of clients. If you specifically work with B2B companies, for instance, you don’t want to be fielding contact forms from DTC businesses.

On your website’s home page and portfolio, make it clear exactly who you work with and the kind of work you do. For example, include a table about the kind of services you offer and the ones you don’t. I’ve also seen many people add their rates to their portfolio site. This helps leads determine quickly if their budget is a fit. I got a lot of inquiries about ghostwriting and how I approach it, so I added it as an FAQ on my website.